Privacy policy


1 Registrar

The registrar of the register is JOY by M & V (Mulari & Virtanen Oy) (business ID 2829690-7)

The contact person for registry matters is: Jaana Mulari

JOY by M & V

JOY by M & V
Mulari & Virtanen Oy
Raatimiehenkatu 33A
28120 Pori


2 Register name

The name of the register is JOY by M & V online store customer register.

3 Purpose of personal data processing

Personal data is processed for purposes related to managing, managing and developing customer relationships, providing and delivering services, and developing and invoicing services. Personal data is also processed for the purposes required to settle possible complaints and other claims.

Furthermore, personal data is processed in communications aimed at customers, such as for information and news purposes, as well as in marketing, as part of which personal data is also processed for purposes related to direct marketing and electronic direct marketing.

The customer has the right to refuse direct marketing aimed at him.

The registrar processes the data itself and uses subcontractors acting on behalf and on behalf of the registrar in the processing of personal data.

4 Legal grounds for processing

The legal bases for the processing of personal data are the following bases according to the EU General Data Protection Regulation (hereinafter also "GDPR"):

  1. the data subject has given his consent to the processing of his personal data for one or more specific purposes (GDPR 6 art. 1.a);
  2. the processing is necessary for the implementation of an agreement to which the data subject is a party, or for the implementation of measures prior to the conclusion of the agreement at the request of the data subject (GDPR 6 art. 1.b);
  3. the processing is necessary to fulfill the legitimate interests of the controller or a third party (GDPR 6 art. 1.f).

The legitimate interest of the data controller mentioned above is based on a meaningful and appropriate relationship between the data subject and the data controller, which is a consequence of the fact that the data subject is a customer of the data controller, and when the processing takes place for purposes that the data subject could reasonably have expected at the time of the collection of personal data and in connection with the relevant relationship .

5 Information content of the register (groups of personal data to be processed)

The register basically contains the following personal information about all registered persons:

  1. person's basic information and contact information: first name, last name, address, phone number, e-mail address;
  2. information related to the person's company or other organization and the person's position or job title. in a company or organization;
  3. person's direct marketing permissions and prohibitions.

6 Regular data sources

Personal data is collected from the registered person himself.

Personal data is also collected and updated within the limits of the applicable legislation from generally available sources, which are related to the implementation of the customer relationship between the controller and the registered person and with which the controller fulfills its obligations related to maintaining customer relationships.

7 Personal data retention period

Information collected in the register is stored only for as long and to the extent necessary in relation to the original or compatible purposes for which the personal information was collected

The need to store personal data is evaluated every five years; and in any case, the data concerning the registered person will be deleted from the register five years after the customer relationship of that registered person with the controller has ended, and the obligations and actions related to the customer relationship have been completed. For example, accounting documents are kept for five years after the end of the accounting period.

The registrar evaluates the necessity of storing data regularly in accordance with its internal code of conduct. In addition, the controller takes all possible reasonable measures to ensure that inaccurate, incorrect or outdated personal data in relation to the purposes of the processing is deleted or corrected without delay.

8 Recipients of personal data (recipient groups) and regular transfers of data

We hand over personal data to the necessary extent to logistics and payment service partners, to enable the operation of our online store.

9 Data transfer outside the EU or EEA

Personal data included in the register will not be transferred outside the EU or EEA.

10 Principles of registry protection

Materials containing personal data are stored in locked rooms, to which access is only available to designated and authorized persons due to their duties.

The database containing personal data is on a server that is kept in a locked state, to which only designated and authorized persons have access due to their duties. The server is protected with an appropriate firewall and technical protection.

Databases and systems can only be accessed with separately issued personal usernames and passwords. The registrar has limited access rights and authorizations to information systems and other storage platforms in such a way that the data can be viewed and processed only by the persons necessary for their legal processing. In addition, database and system usage events are registered in the log data of the controller's IT system.

Employees and other persons of the registrar are committed to observe the duty of confidentiality and to keep secret the information they receive in connection with the processing of personal data.

11 Rights of the registrant

The registrant has the following rights according to the EU General Data Protection Regulation:

  1. the right to receive confirmation from the data controller that the personal data concerning him or her is being processed or that it is not being processed, and if this personal data is being processed, the right to have access to the personal data and the following information: (i) the purposes of the processing; (ii) the groups of personal data in question; (iii) recipients or groups of recipients to whom personal data has been disclosed or is intended to be disclosed; (iv) if possible, the planned retention period of personal data or, if it is not possible, the criteria for determining this period; (v) the right of the data subject to request from the controller the correction or deletion of personal data concerning him or her or to limit the processing of personal data or to object to such processing; (vi) the right to file a complaint with a supervisory authority; (vii) if personal data is not collected from the data subject, all available information about the origin of the data (GDPR art. 15).These described basic information (i)–(vii) are given to the registered person with this form;
  2. the right to withdraw consent at any time without affecting the legality of the processing carried out on the basis of consent before its withdrawal (GDPR 7 art);
  3. the right to demand that the controller correct inaccurate and incorrect personal data concerning the registered person without undue delay, and the right to have incomplete personal data supplemented, for example by submitting an additional explanation taking into account the purposes for which the data were processed (GDPR 16 art.);
  4. the right to have the controller delete the personal data concerning the data subject without undue delay, provided that (i) the personal data is no longer needed for the purposes for which it was collected or for which it was otherwise processed; (ii) the data subject withdraws the consent on which the processing was based, and there is no other legal basis for the processing; (iii) the data subject objects to the processing on grounds related to his personal special situation and there is no justified reason for the processing, or the data subject objects to the processing for direct marketing purposes; (iv) personal data has been processed unlawfully; or (v) personal data must be deleted in order to comply with a statutory obligation applicable to the data controller based on Union law or national legislation (GDPR art. 17);
  5. the right for the data controller to limit the processing if (i) the data subject disputes the accuracy of the personal data, in which case processing is limited to a period during which the data controller can verify their accuracy; (ii) the processing is illegal and the data subject opposes the deletion of personal data and instead demands the restriction of their use; (iii) the controller no longer needs the personal data in question for the purposes of processing, but the data subject needs them to prepare, present or defend a legal claim; or (iv) the data subject has objected to the processing of personal data on grounds related to his personal special situation pending verification of whether the legitimate grounds of the data controller supersede the grounds of the data subject (GDPR 18 art.);
  6. the right to receive the personal data concerning himself, which the data subject has provided to the data controller, in a structured, commonly used and machine-readable format, and the right to transfer the data in question to another data controller without hindrance from the data controller to whom the personal data has been delivered, if the processing is based on the consent referred to in the regulation and the processing is carried out automatically (GDPR Art. 20);
  7. the right to file a complaint with the supervisory authority if the data subject considers that the processing of personal data concerning him violates the EU's general data protection regulation (GDPR art. 77).

Requests regarding the exercise of the data subject's rights are addressed to the controller's contact person mentioned in point 1.

12 Web Analytics

The services below collect anonymized information about website visits without personal information.

- Google Analytics

13 Targeted marketing

Based on the visit to the pages, we may do targeted advertising in the following services

- Facebook