JOY by M & V manufactures beautiful and durable children's organic cotton clothes. Clothes with meaning!
We are two friends who wanted to go out and do meaningful work. Work that is socially good, responsible and inspiring. Work that we get to do wholeheartedly!
It is important to us that the garment is made using environmentally friendly materials. The garment must look beautiful and feel comfortable, thus bringing joy to the wearer. All our clothes are made of organic cotton, which is skin-friendly and feels wonderfully soft when worn. The collection is designed to withstand time and wear from one child to another.
Our first donation destination is Aamu Suomen Lasten Söpäsäätiö. We donate 40% of our company's profit for the fiscal year to the development and research of children's cancer treatment.
The small artists of the children's cancer department of Turku University Central Hospital have drawn the pictures on our clothes. They have created wonderful works of art, which we are proud to present in our collection. The garment thus carries with it the story of its little designer: happiness, sadness, hope and joy. Every piece of clothing has its own beautiful and important story, its own little designer.
JOY by M & V was born from these thoughts